Category: Sales

Sales Pillars

Sales Pillars: Personas and Buyer’s Journey

The four pillars of sales. Previously, Thiago talked about sales pillars and in a very Shakespearean way he answered whether or not you should have them. The title of this article is a spoiler and the idea is to make it clear that you must have the sales pillars and structure them. In the course of this first

Side Sales and Field Sales

Inside Sales and Field Sales: what is it, what are the differences and which is best for your scenario?

That every company needs to sell, this is obvious and unquestionable. However, most of them are hostages to chance, trying to breathe with paltry, insufficient and unpredictable results. This text is intended to direct you to a strategy that is increasingly gaining adherents on the world stage and is already a trend in Blue world

SaaS sales

SaaS sales: is it more important to sell early in the year?

So what do you think? Is it more important to sell early in the year in a company with a SaaS solution? This question is very controversial for several reasons. On the one hand, those who answer that they do not justify that the premise of a SaaS solution is precisely to achieve recurrence and keep

Why a sales pipeline is key to sales success

Why a sales pipeline is key to sales success

A healthy sales pipeline is critical to boosting sales and building strong customer relationships. Dive into the sales pipeline and how to use it effectively. Prospecting. Qualifying leads. Negotiating. Closing deals. As a sales agent, you know how hard it is to juggle all those steps. It’s tempting to throw your hands up in the

When a company has a good referral program , sales increase

When a company has a good referral program , sales increase

When a company has a good referral program , sales increase . The business impact of word-of-mouth recommendation has historical support, increasing with the referral plan . In fact, according to a study by the Boston Consulting Group , consumers trust word of mouth 2 to 10 times more than paid media. On the other hand, a   global investigation revealed that for 87% of customers the recommendations of family and friends are

What is the CRM process

What is the CRM process? 5 key steps

The CRM process is a strategy for keeping every customer interaction personalized and meaningful that consists of five main steps. Consumers today expect a personalized customer experience catered to them as individuals. In order to meet these expectations, you need to understand what your audience wants and needs, and you must understand how to deliver

What is sales control and what is its importance?

What is sales control and what is its importance?

Do you know what sales control is and what is its importance ? If you got this far, it is because you are looking for tools that allow you to better manage your business. But first: what is sales control? Sales control is defined as the management, administration and monitoring of the entire sales process . In this post we will

What is LTV

What is LTV, how is it calculated and how important is it?

Do you know what LTV is? This is the acronym for Lifetime Value, a sales metric that shows how much profit a customer makes while maintaining a relationship with a company. To help you better understand the subject, here we explain: What is LTV? How is LTV calculated? Why is it important to monitor LTV? How

What is disruptive innovation?

What is disruptive innovation?

Disruptive innovation can be defined as a process that transforms a product or service, making its original version obsolete and also impacting the behavior of its consumers. Examples of disruptive innovation can be seen in the way we currently consume and contract services for movies, music, food delivery, hotel reservations for travel, financial services and

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