Tag: increased leads

How to Engage Leads From the Start of the Show

I recently wrote an article about¬†email marketing¬†based on Ryan Deiss’ method called Invisible Selling Machine. What we have seen as great difficulty in marketing and sales in Brazilian companies, and also something that the book proposes, but with a focus on email marketing, is exactly the absence of a clear, structured and validated process to

Top Down and Bottom Up

Top Down and Bottom Up: What is the best sales strategy for you?

Top Down and Bottom Up: What is the best sales strategy for you? Within commercial processes there are numerous strategies that you can follow, understand and define which is the most interesting for your business model. Having a well-defined strategy, according to your market and solution, directly affects your customer acquisition cost (CAC) and, consequently,