Tag: referral sales

When a company has a good referral program , sales increase

When a company has a good referral program , sales increase

When a company has a good referral program , sales increase . The business impact of word-of-mouth recommendation has historical support, increasing with the referral plan . In fact, according to a study by the Boston Consulting Group , consumers trust word of mouth 2 to 10 times more than paid media. On the other hand, a   global investigation revealed that for 87% of customers the recommendations of family and friends are