Tag: the number of buyers in b2b markets is

Sales Pillars

Sales Pillars: Personas and Buyer’s Journey

The four pillars of sales. Previously, Thiago talked about sales pillars and in a very Shakespearean way he answered whether or not you should have them. The title of this article is a spoiler and the idea is to make it clear that you must have the sales pillars and structure them. In the course of this first